7 Business Benefits of Updating Your Website
Article by Beatrice Aranton
Graphics Design by Ryan Rivera
Nowadays, companies are already on the internet to market their services, and people visit websites to satisfy their consumer needs. The importance of a business’ online presence has skyrocketed, that’s why websites have become highly critical in the business world. With these in mind, businesses should also go the extra mile in keeping their websites updated.
However, many business owners in the Philippines have this notion that having a good social media following is enough for their business to thrive. What they don’t know is that having a fully functional, regularly updated website is an even more critical factor in elevating the credibility and legitimacy of their brand.
Below you’ll learn about the ways a frequently updated website can be good for your business.
7 Reasons Why It’s Good to Regularly Update Your Website
1. Device Compatibility
At a time when people are always using their mobile devices to surf on the internet, mobile responsive design has become a necessity whenever you build a website. This wasn’t a strong requirement back then, but this is now one of the pillars of a good, updated website. When you regularly modify your website, it will eventually be compatible and easily viewed across desktop and mobile devices. This further delivers a message that your brand considers user experience well and is up-to-date with the latest trends in technology.
2. No Need for Unsupported Software
Most websites are supported by Flash, a software that allows sites to operate with animation. However, most mobile devices do not support this software and would even require visitors to download it as a plugin in order to access the site. In fact, it is even harmful to your SEO as it is not recognized by search engines like Google, Bing, or Yahoo.
That said, businesses that still use Flash should make sure to update their website so that it will be free from unsupported software or plugins. By doing so, browsing on your site will be seamless regardless of the browser or device it is being viewed on.
3. Lowers Bounce Rates
Bounce rate refers to the number of visits that navigate away after viewing one page on your website. A high bounce rate is the result of bad user navigation, lack of call to action, slow site speed, and overall poor user experience. A serious redesign on your website will effectively eliminate these factors, and eventually reduce the bounce rate that’s been hurting your online presence.
Professional web development agencies alongside capable user experience designers are the ones that solve the most problematic elements that affect your site’s bounce rate. Tapping them will eventually result in your site’s increased conversion rate and ultimately, a lasting customer relationship.
4. Updated Designs Attract More Customers
Your site’s appearance is the key to making a good first impression, so it’s important to pay close attention to your site’s user interface.
Everything on your website reflects your brand. If your website is well-designed and highly functional, then you are already making the impression that you want from your users. In fact, even first-time visitors may be encouraged to keep coming back if your website is such a beauty to see.
Something as simple as updating the look of your site tells the message that you are creative, innovative. In addition, if your website’s design also happens to be trendy, then it could immediately get users to think that you also give fresh content and that you are a brand to be trusted.
5. Faster Site Speed
One of the main hiccups an updated website can fix is the slow loading speed that stops visitors from going further into your site. Ideally, your site should be able to load in the span of 2 to 5 seconds upon clicking the link to your site. After all, users always prefer immediate or instant results. Succeeding to meet their expectations alongside a seamless experience can make them come back and even convert them into loyal customers.
6. Updated Content Gives Your Website Credibility
There is no use in pulling at all stops to improve the appearance of your website and luring potential customers in if they won’t find anything worth their time once they visit your site.
Just like how you should be consistent with your site’s visual identity, you should also be making sure that the content you’re giving is also of high quality. If you are running a business, you should know that the trust of your customers is vital to your success. Earning their trust is nothing a website with quality content can’t achieve. Updating your site regularly helps in generating good user experience that would allow people to keep coming back to your site and pass its legitimacy and credibility.
7. High Search Engine Rankings
Your website is the hub of your online presence; therefore, high search engine rankings are the result of everything mentioned above. It also naturally means that your business has succeeded in asserting your authority on the web.
Regularly updated websites that implement SEO strategies garner higher search engine rankings compared to websites who don’t. Give careful attention to the points mentioned above in order for your site to achieve optimum results with it.
Gotafflair offers effective strategies and solutions that can help your business grow. Call us at 798 8195 or email us at firstname.lastname@example.org for a free consultation!