5 Tips For Effective Website Taglines
Article by Clement Español
Graphics Design by Josh Saguinsin
Taglines are like spells; they are strings of text that bring desired results when delivered properly. Whether they’re on paper or on a website, taglines can help make people aware of the products or services offered by a brand, as well as making them purchase or avail of said offerings.
Normally, you can see taglines are on top of websites, alongside their banner image. Such a combination of visuals and text can charm a reader at first glance, and help increase your online sales. But, the opposite can be true: a poorly executed one can dissuade readers from buying. This is why it matters to know what makes website taglines effective. Once you do, you can then employ the right copywriters who are wizards when it comes to taglines.
Make it simple, but stand out
Mistaking simplicity for brevity can happen because of the oft-used tip to “keep it short and simple”. However, you can expound on your products and services with simple wording without worrying about word count. You can use this tip when you aim for effective blog titles or taglines. Prioritize sending a clear message first, and if it means using several words then so be it. You also have to make your taglines unique and memorable, so don’t feel restricted by the need for conciseness if it means losing the impact of your tagline.
Use positive language
Go for positive language instead of a negative one because of how the former benefits businesses more than the latter does. An example of a tagline with positive language might be “ Soar with speed above the rest” while a negative tagline might be “Don’t settle for that kind of speed”. The former just sounds more pleasant and encouraging compared to the latter. The positive one also communicates right away what the brand offers to the reader, something the negative one doesn’t.
Evoke imagery that fits your brand
Appeal to potential customers’ attention by evoking imagery in your tagline that fits what your brand offers. Not only does this stir their imagination; it can also impress them and make them more interested in checking your offers. Popular examples that come to mind include the following: “Melts in your mouth, not your hand”, “Red Bull gives you wings”, and “Easy breezy beautiful Cover Girl”.
The first one is by M&M’s, the popular candy, and it immediately brings to mind the easy-melting nature of sweets. However, the brand assures readers that their candy lasts long enough to be savored in the mouth compared to other products. Red Bull’s tagline evokes imagery of wings, motion, energy, and altitude. It also pairs well with the idea of a “high” or rush that you feel after imbibing the energy drink. Lastly, Cover Girl’s singsong tagline evokes the imagery of makeup and beauty that’s easy to apply and brings visible results.
Use facts, not promises
Stay within the confines of what your brand can actually deliver instead of overselling it. This saves you the trouble of facing disgruntled customers who believed what a misleading tagline may have promised. Using facts helps you establish authority as a trusted brand because of how you are more able and confident to meet customers’ expectations.
Once you have sufficient data about your products and services, you can then use superlatives like “leading”, “number one” or “best”. Still, brands don’t have to use superlatives if an alternative tagline without it sounds more pleasant to the ears.
Use words that sound pleasant
By this, we mean going for website taglines that have rhythm whether read out loud or read in one’s mind. Use rhyming words for taglines as long as they fit the brand. You can also use alliteration or the occurrence of the same letters or sounds in words close to each other. A prior example that uses both rhyme and alliteration would be “Easy breezy beautiful Cover Girl”. The tagline also fits the affordable and accessible messaging of the brand.
Generate Taglines That Work Like A Charm with Gotafflair
You can also use alliteration or the occurrence of the same letters or sounds in words close to each other. A prior example that uses both rhyme and alliteration would be “Easy breezy beautiful Cover Girl”. The tagline also fits the affordable and accessible messaging of the brand. Now that you’re familiar with the elements that make up effective website taglines, you can set out and create your own. Work with Gotafflair’s copywriting experts to make taglines that work like a charm. Book a meeting with us now!