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Why SEO is Important For Every Business?

12 November 2021

Article by Beatrice Aranton
Graphics Design by Josh Saguinsin

COVID-19 has had a far greater impact on our lives than we could have expected. Many businesses made the switch to online platforms as a result of the epidemic. Because of the increase of internet enterprises, it is now more important than ever to stand out. As a result, we can see how important search engine optimization is in 2021, and will remain so far into the future.

Individuals have already been using search engines to find information even before the pandemic. 3.5 million Google searches are conducted daily, with over 68 per cent of internet experiences beginning with a search engine this year. By helping you rank higher in search results to get more visibility online, SEO has become important to businesses and is now a necessity in furthering the online reputation you build for your business.

Search engines are now the main medium to find information 


Now that users are more drawn to looking for information online, you must know how to maximize your online presence and make yourself accessible to users who need your services. 

It’s critical to appear in browsers’ results because it is the bridge that connects your business to your target audience. Google alone handles 40,000 search queries per second and over 3.5 billion per day, with a strong likelihood that at least one or two of those searches are related to the products or services your company provides.


Helps you consider your audience


SEO is a valuable addition to any digital marketing budget. Every keyword research and mapping project includes detailed user intent research, which will help your company better understand your consumers and the nature of their online activity. 

It doesn’t matter whether it’s informational, transactional, or navigational. By including keywords in your landing page copy, you can improve your Google Ads quality score, resulting in better placement and reduced CPCs.


Good SEO brings good user experience


Some of the most appealing benefits of implementing an SEO strategy include improved content, a better understanding of your consumer, and a favourable impact on brand awareness. But, increasing your website’s user experience is one of the most important aspects of a good SEO strategy. 

Your website now has the same purpose as a physical store. Page experience is now evaluated the online success of your organization when Google launched their page experience update as a ranking factor.


SEO has a high level of long-term traffic equity


You’ll also need to invest time and money in SEO to get your website to the top of Google searches. But once you’ve done so, you’ll be able to reap the long-term rewards and benefits with little effort. 

SEO needs regular minimal maintenance. By minimal maintenance, it means keeping track of the so-called Google algorithm upgrades. Proper analysis of these algorithm upgrades helps you change your strategy as needed.


Builds Trust and Credibility 


People tend to associate the websites that appear at the top of a Google search as the most reliable in the area. But, that may not be the case. Instead, this organization may have focused on improving its SEO performance. And it makes no difference because they still get all the traffic. 

All your marketing platforms must work seamlessly in bringing customers to your website so they can engage your services. The solution is to fix their problems and answer their questions so that when they query Google for help, their search leads to you.

Let Gotafflair help you stay competitive with strong on-page SEO 

Creating high-quality content for your site is important in increasing brand visibility and trust. Make sure your website utilizes solid on-page SEO strategies. Gotafflair’s team of SEO experts have extensive industry knowledge. They will ensure that your brand has all the right SEO strategies to help you surpass your competitors. 

Improve your web presence by contacting us at sales@gotafflair.com for a free consultation today!

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