Website Redesign: 5 Factors to Consider When Redesigning Your Website
Article by J.C. Yee
Graphics Design by Jericho Ramos
Many businesses are now investing in having an exceptional website. If you’re one of those who created a website mainly to have some sort of a digital calling card, this year might be a good time for you to level up your site with a website redesign.
However, before you do that, you first need to consider some factors to achieve the best results. In this article, we lay out the five things you need to know, as well as questions you need to ask yourself when redesigning your website.
5 Factors to Consider When Redesigning Your Website
1. Brand Positioning
Brand positioning is how your company will occupy a certain place in your target market. It’s how you will differentiate your business from your competitors and how you will sit in your customers’ minds.
In 2021, brand positioning has become critical for all businesses because consumers are paying more attention to brands that offer real value to their everyday lives. These days, aggressive advertising and marketing campaigns simply won’t cut.
When redesigning your website, you must reevaluate your company’s branding so that you’ll be able to implement it well on your new website. Good brand positioning is reflected through engaging content and effective design that could resonate well with your audience.
A website redesign should not only focus on making your site look good. Ultimately, you want it to be found by users on Google. That said, your contents should be optimized by implementing the right Search Engine Optimization (SEO) strategy to maximize your search engine result visibility. Skip this part and you’ll more than likely have wasted your efforts.
If your existing site is already ranking well on Google search, then you have to ensure that you maintain your SEO performance during the website redesign. This means setting up:
- Redirect links
- Double-checking on keyword optimization
- Setting up internal linking
- Conducting SEO audit, among other things
3. Conversion Rate
One of the more important purposes of having a website is that it should attract leads, conversions and customers. Websites should function as your 24/7 salesperson. If your current website isn’t getting the job done, then consider having a site audit to identify the reason behind low conversion rates.
- Is it because of a poor user experience?
- Low search engine visibility?
- Poor marketing?
By consulting the right web professionals, you’ll be able to implement quality conversion rate optimization when you redesign your website.
4. Cohesive User Experience
Redesigning your website will be a good opportunity to evaluate your site’s navigation and assess how you should present information to your target audience. Good user experience (UX) prevents users from leaving your site, thereby increasing their chances to convert.
When planning a website redesign, always put yourself in your users’ shoes. Identify their needs and how they’ll achieve their goals with your website, and you’ll surely be able to provide a frictionless site experience.
5. Security and Privacy
With security and privacy being more critical over time, it’s only necessary for businesses to emphasise implementing the right website security practices to guarantee users that visiting your website is safe. Enforcing website security can be done in many ways, but we mostly recommended the following:
- SSL Certificates. Make sure to have a website SSL Certificate so that the data being shared by users on your website stays private and secure.
- Strong backend credentials. Never create accounts with easy-to-guess credentials, especially on your website. Usernames like “admin” and passwords like “12345678” will just serve as a key for hackers to infiltrate your site.
- Regular backups. Conducting regular backups so that you won’t lose any important and sensitive data. Backups will be your safety net in case your site’s server gets corrupted.
With over 3,000 clients under our belt, Gotafflair knows the right approach for every business looking to redesign your website.
Interested? Get in touch with us via firstname.lastname@example.org for a free consultation.