How to Improve Your Website Conversion Rate
Article by J.C. Yee
Graphics Design by Vargheese Martin
You’ve finished setting up a new website. It looks good, it functions well, and it shows your business to the online world. Yet, over time, you realize that the website you’ve invested in is driving traffic, but not engagement among users. This leads you to invest further to increase website conversion rate.
Don’t worry, because you’re not alone in this challenge. The scenario pictured above is a pretty common situation among business owners. As you create a website for your company, there will be roadblocks that will come along the way. These include generating leads and conversions. In this article, we give you proven and effective tips on how to increase website conversion rate.
5 Proven Ways to Increase Your Website Conversion Rate
1. Customise Your Website
One of the most common mistakes business owners make is relying on website builders which offer drag-and-drop features and templates for convenience. This is especially true for those who are still starting their own business.
We don’t have any grudges against them. However, using this for your website may do you more harm than good. Website templates have a mediocre and restrictive layout, which eventually leads to unresponsive pages and slow loading speed. Once these problems arise, your users won’t bother staying on your website at all. As a business owner, you probably have a specific idea of who your target users are and what they want to achieve with your website. Customise your site to increase website conversion rate to get rid of the above-mentioned problems.
2. Create compelling website content
Another reason you have a hard time to increase website conversion rate is because of stale content. Suppose your site content reflects the corporate content used on your flyers, brochures, or PowerPoint presentations.
In that case, your visitors will find it unengaging at all. Remember that in the digital space, people’s attention span is shorter, which means that your content should be concise, punchy and engaging at the same time.
Creating compelling website content isn’t exactly something one can easily do. It requires the help and expertise of a professional website copywriter in order to write a website copy that sells and engages audiences.
3. Take advantage of client testimonials
Your website visitors may be straying from your website because of a missing level of trust. Sure enough, if you are a small brand, people will still wonder if your products or services are worth a try.
To establish a level of trust with them, you need to showcase some testimonials for your clients. Remember that word-of-mouth is one of the most, if not the most, effective marketing tool you’ll ever have.
In fact, at least 88% of consumers consider online reviews and testimonials before converting, so better invest in a Clients & Testimonials section to market your brand and gain your visitors’ trust.
A tip for small businesses: send some sample products or provide services to people or businesses in your network and ask them for testimonials. Once you have them, put them on a specific section on your website, and you’ll be good to go.
4. Write powerful CTAs
A call-to-action (CTA) is supposed to be a powerful one-liner that will help seal the deal for your customers. This means that CTAs like “Buy Now”, “Inquire Today” or “Contact Us” will never be enough to entice your visitors to convert.
Your CTAs must therefore be personalised according to who you are and what you want users to do for them to appeal to your target audience.
You want them to subscribe to your newsletter? Write something like ‘Sign Up for Exclusive Industry-Related Information’.
You want them to grab a deal as quickly as possible? Write something like ‘Mine!’ instead of ‘Buy Now’.
These may seem like small details, but if you combine them with compelling content, custom layout, and other elements that were mentioned above, then your website will sure drive conversions. Remember, the whole is greater than the sum of its parts.
Reading through some effective tips and techniques on how to write effective CTAs will do you wonders for your website, too!
5. Design a good contact experience
At the end of it all, what would finally serve as the cherry on top of the conversion process is the contact or enquiry form at the bottom of your website. This means that your contact form should be strategically designed so that the user’s experience will be optimized until the moment they submit an enquiry and leave your website.
Just imagine this: you’re filling in a contact form and realize that it’s asking unnecessary questions. Along the process, the form crashes and forces you to redo everything, making you frustrated and just leave the website.
Takeaway: If you don’t provide a good contact experience, then all your efforts will be put into waste as the enquiry form will serve as the gate for users to finally convert.
Want to increase your website conversion rate? Allow us to help with our end-to-end website design and development solutions. Contact us at firstname.lastname@example.org for a free, no-obligation consultation!