Why Blogging is Important to Your Business
Article by J.C. Yee
Graphics Design by Vargheese Martin
Blogging used to be very popular in the early 2010s. Those who were digitally-savvy used blogs to do a variety of things: personal expression, hobby, information sharing, among many others.
However, as opportunities on the internet and search engines matured, marketers discovered blogging as a highly cost-effective way for businesses to have a strong presence online.
A decade later, blogging is now a critical component of digital marketing, helping businesses rank on Google search day after day and boost website traffic. However, we still can’t deny the fact that a lot of people out there are skeptical about blogging.
Their reasons are valid though; because it’s free, blogging would take plenty of time, research and effort before coming into fruition. If you’re not patient enough, you might lean into tapping paid strategies to help your business. But if your business is just starting on its online journey, then here are the key reasons why you should start a blog.
3 Key Reasons Blogging is Important for Your Business
1. Better social media presence
This year saw rapid growth in digital marketing practices such as web development, Search Engine Optimization (SEO) and social media marketing. People are spending more time at home, which means that they are also allotting a significant period browsing through the internet and social media platforms.
Having a blog will let you come up with engaging content that you could share on social media. If it’s interesting enough, people will read through your article and possibly know more about your brand.
The beauty in social media is that there’s always the potential of people discovering your brand for lead generation. With the help of blogs, you can tap on this potential to increase brand awareness and online engagement.
2. Improved search engine ranking
As mentioned earlier, businesses use blogging primarily to improve their search engine ranking. Blogs contain keywords, and these keywords will help you bring qualified traffic to your website.
However, there’s more to blogging than just coming up with content with the relevant keyword. In order for your blog post to gain traction from Google’s algorithms and users’ interests, your article must first offer valuable information to engage your audience.
If your brand isn’t offering quality content, then you’re just wasting your time hoping that you’ll get that most coveted search engine rank. Remember, in the world of SEO, you have two audiences: the user and Google’s algorithm.
Always be consistent in finding the right balance between these two, and you’ll be on Page 1 in no time. Coming up with an effective content strategy will be easier with the help of professional web copywriters.
3. Closer relationship with your audience
Businesses that blog regularly eventually propel their brand to become an authority in the industry. Since blogging is a way to impart knowledge, those who often read your articles will be persuaded into thinking that your business provides expert and valuable insights that will help them with their specific goals.
Most of the time, you’ll be writing about industry-related articles. However, there are also times when you’ll be sharing information about your company to keep things casual and inform those loyal customers about what’s happening inside your business.
This makes blogging a vital component in infusing character into your brand. When done right, your business will be able to forge a close-knit relationship with your audience that will be unmatched by any paid marketing approaches.
Make your digital voice be heard with Gotafflair
Gotafflair started blogging in 2019 when our website was merely on the back pages of Google search results. Countless articles later on, and we are now on the first page and first organic search result (as of writing) when you type in ‘web design manila’.
This incredible journey and feat for us is a testament to the power of blogging and SEO. With our reliable in-house web copywriters and content strategists, we can help you achieve similar results for your business too!
Interested in creating a blog for your business? Email us at firstname.lastname@example.org for a free, no-obligation consultation!