Why is SEO Required for Businesses?
Article by Beatrice Aranton
Graphics Design by Kirsten Tumbokon
With the Internet leading as a highly important communication tool nowadays and the arrival of network marketing, marketers looking to expand their business digitally have turned to Search Engine Optimization (SEO), an extremely helpful strategy in increasing leads and sales online.
SEO is an approach that helps a website achieve its highest possible search engine ranking in response to users’ relevant queries, or whenever they type in a combination of words or key phrase. Since its main role is to put websites on top of search engine results, businesses that rely on SEO must identify multiple factors that affect their visibility in the search engine results pages (SERPs). These include quality contents, mobile responsiveness, site speed, site security, among plenty of other things.
Why Does Your Business Need SEO?
A vast majority of companies utilise SEO because it is a cost-effective tool in generating leads compared to other digital marketing approaches.
Businesses making use of SEO tend to get new customers for a much lower cost than businesses who spend on traditional marketing strategies, such as placing TV, radio, and newspaper advertisements, to lure potential customers in.
With this in mind, your business needs to keep up with digital trends if you want to stay on top of the competition.
Let’s summarise some major benefits and advantages of SEO and the strategies you should consider for your business.
7 Reasons SEO is Beneficial for Your Business
1. SEO establishes trust and credibility
Any website has the goal of generating effective user experience that may eventually lead to building long-lasting customer relationships. Gaining the trust of users starts with proving the credibility of your brand to potential prospects. To achieve this goal, you first need to make it easy for your business to be visible in search engines by implementing SEO strategies on your website, such as:
- Quality backlinks
- Regular blog posting
- Optimized on-page elements and content
Establishing your brand as an authority on the web is a process that can be done by making sure that you build your website the right way. Ensuring that you apply quality headings for your website helps catch the attention of users and prompts them to look further into what services you have in store. Taking efforts to build cross-links among your websites, with some anchor text using your “target keywords” and linking to your own internal pages also helps in leading the users to see other content that would get them to believe that you are a vast source of information. And of course, another way to build your site’s credibility is to start a blog and contribute regularly to it. Writing fresh and relevant content is a good way to market your knowledge as a valuable service that would convince users to trust your brand.
2. Good SEO reflects better User Experience
Everyone wants better organic rankings and maximum visibility. However, few realize that good user experience (UX) is a big part of how to get there. Search engines like Google know how to determine a website with good user experience, making it a pivotal element to a website’s success. This means that elements of user experience are necessary for rolling out SEO best practices such as having a user-friendly interface, engaging contents, and a secure website.
Users stumble upon your page knowing what they want, so a website’s performance will suffer if customers do not immediately find what they are looking for there. This is where SEO and user experience work together: SEO targets websites and UX targets your website’s visitors. They may both be two different elements, but they share a common goal of giving users the best experience. Good SEO will give your prospects the impression that your site provides good user experience, convincing them to click on your website once they see it on the SERPs.
3. It increases traffic and conversions
Higher search engine rankings result in more traffic, more leads, and higher sales and conversions.
Enhancing brand awareness through an excellent SEO performance can reward your business greatly as they generate steady levels of qualified traffic to your website. The more times your website is visible on the search results, the better the company’s online discoverability and the higher sales for your products and services as well. Making use of long-tail keywords will attract people who are not aware of your brand and will then eventually lead to more users discovering your product or service.
To achieve this the desired amount of traffic and conversions for your website, you need to be keen on taking care of how smoothly your site operates and if you want search engines to note how valuable your website is.
4. SEO is cost-effective
While investing on SEO does not exactly come free of charge, it is still one of the best ways to market your business as it is relatively cheaper compared to traditional marketing practices like TV or radio advertisements.
Investing in quality SEO requires budget allocation, but since SEO aims to give your website steady levels of traffic, business owners can easily maximize a guaranteed return on investment (ROI) that will convince you to continue investing for more leads, and possibly, earnings.
With these in mind, all you need is a properly designed and optimized website and SEO will become a cost-effective marketing tool.
5. It’s a major benefit in the long-term
SEO benefits your business at a higher rate than other traditional forms of internet marketing advertising. The reason for this is because SEO is an inbound marketing strategy, allowing you to easily present yourself to people when they are looking for the products and services your business provides.
SEO brings good web visibility, and with this, your business will easily show up when they are looking for businesses like yours. You just have to convince them that you are the right business to purchase from by being on top of search results.
6. It keeps your website up-to-date
Search engines always prefer websites that update their contents frequently. In fact, Google has an algorithm that constantly searches for fresh web pages and prioritizes them in the search engine results pages.
By committing your website to have a high SEO ranking, you are compelling yourself to frequently update it with fresh and quality contents. This will result in your website being up-to-date with the latest trends in the industry you are in.
7. SEO paves way for better opportunities
High-quality SEO will always find a means of discovering and leveraging new opportunities for brands to, not just be discovered, but to thrive. If your business is easily discoverable on the search engines, you are simply exposing it to more opportunities that will make your brand shine
SEO can have a noticeable and long-lasting impact even just within the first year of implementing relevant practices. So the more SEO time, effort, and budget that is committed to a website, the better and longer a brand will stand to be a competent contender in its market.
SEO with Gotafflair, a reliable web development agency in Manila
Gotafflair believes in the impact a good SEO strategy can do to businesses. However, successful SEO isn’t just about getting people to your site, it’s also about getting them to take the right actions once they are there.
The right planning will result in an improved brand reputation as well as a growth in leads, credibility, and sales. With our professional web copywriters, we can also help you create relevant content which focuses on topics that push for better engagement with your target market.
Give your business a boost by improving your web visibility. Call us at 798 8195 or email us at firstname.lastname@example.org for a free consultation!