5 Reasons Why You Should Choose WordPress for Your CMS Website
Article by Miguel Santico
Graphics Design by Ryan Maverick Rivera
With almost sixty percent of existing websites being powered by WordPress, it’s safe to say that it rules the internet. Some of the biggest brands’ websites, like Time Magazine, The New Yorker, Sony and though it’s not a brand, even Facebook run on WordPress!
WordPress is just one of many, yet above the cut among other Content Management Systems. It started as a blogging software in 2003 but has become much more than that, benefitting users from all corners of the world by providing their web development needs. It has come a long way, as it is now the most popular CMS on the web.
Before we get into why WordPress is as popular as it is today, let’s first discuss what is a Content Management System?
In simple terms, Content Management System or CMS is a software that allows you to publish and manage content on the web. This includes editing, organizing, adding features and more.
As it has distinguished itself as one of the more simple and beginner-friendly CMS, WordPress is not the choice only of newbies, but of the experienced as well. Below are 5 reasons why it is the way to go.
1. WordPress is easy to use and manage
Creating or building a website doesn’t exactly sound like something anybody can do, and it’s almost scary just thinking about all the things you’d have to know to make one that’s functional.
Fortunately, WordPress has turned something that sounds like rocket science into something digestible and learnable.
You don’t have to be well-versed in a programming language or be a skilled designer. It only takes 5 minutes to download WordPress and you’re on your way!
Unlike other software that can be intimidating, it was built for the non-tech savvy and makes creating a website simple and stress-free.
It is easier for business owners who want to start an online shop to use WordPress because it comes with a built-in updates management system that allows them to update their content, plugins, site stats and more.
You can even manage your WordPress website from your mobile phone through WordPress mobile apps and update it to the latest version in the click of a button.
2. WordPress is search engine friendly
Of course, you can’t just have a website and not have anybody click on it; that would defeat the purpose of having one in the first place.
You have to make sure that it will have a strong internet presence. This means that it will show up on the top pages of Google search, ranking ahead of other websites.
To do this, your website must adhere to Search Engine Optimization (SEO) standards and practices. In a nutshell, SEO is how your website appears on the first pages of a Google search, making it easier for your audience to find you in a sea of websites.
You might be thinking, wait, that’s one more thing I need but don’t know how to do?
With WordPress, it’s one more thing you don’t have to worry about since it already covers most SEO bases. It also takes care of site speed and responsiveness, both of which contribute to better search engine results.
3. WordPress is customizable and extendable with plugins
One of the keys to creating a powerful website is making it stand out and distinctly yours.
From general aesthetic down to the tiniest of details, you can fully customize the website to make it more unique and fitting for your brand or business. You may not have any prior knowledge or experience with design or code, but with capable WordPress web developers, you can easily change the colors and the background, upload logos, create beautiful sliders and more.
This capability that WordPress provides its users eliminates the fear of having a plain or indistinguishable website. The depth of customizability goes even deeper since it allows for additional features through a variety of plugins.
Plugins were made to extend functionality with features that can be tailored to your website’s unique needs. WordPress is flexible and can accommodate these plugins to add functions to your websites such as membership areas, contact forms, analytics and more.
Some of the most popular plugins include Jetpack for stats and search engine optimization, Akismet to remove spam, Yoast for a more advanced SEO, and the list goes on.
4. WordPress is mobile optimized
Mobile phones and tablets have made using the internet so much easier and convenient. In fact, mobile phone usage has increased around the world while laptop or PC usage has gone down.
With this change, it is necessary for your website to be optimized for mobile use in order to survive.
Mobile optimization refers to how responsive your website is on mobile phones. There are some websites that run smoothly on laptops or computers, but if they are not mobile-friendly, then their users will have an unpleasant and confusing experience when they view your website with their mobiles.
This is discouraging for if not your entire audience, the majority of it. An unenthusiastic audience will lead to less traffic and conversions for your website, which is a great waste of opportunity since a good part of our lives is spent on the internet.
When you choose WordPress as your CMS, mobile optimization is already part of the package. Compared to other websites that would require special coding, WordPress takes one more thing off your plate by already including it from the start.
Mobile optimization also allows a website to make it to the top pages of a Google search because mobile responsiveness is also a criterion for optimal search engine results.
However, if you aren’t satisfied with your website’s mobile responsiveness, you can tap on a professional web design agency like Gotafflair for mobile website design services.
5. WordPress is safe and secure
It doesn’t have to be said that safety and security is always a concern when it comes to just about anything. Websites are no different.
It is reasonable to be afraid because hackers are always on the prowl for websites with low gates they can easily climb.
The developers at WordPress know this, which is why they created it with safety and security in mind. It ensures that your information is well-guarded at all times because like an earthquake, you’ll never know when a security breach might happen.
They value constant improvement of safety through their security updates that address the most recent issues. If you make sure to keep your WordPress up to date, then it is highly unlikely that your website could get hacked.
When you use WordPress, you can rest easy because they are always looking for ways to make sure that their security is top-notch.
If you’re a bit of a paranoid, plugins like Sucuri that enhance your website’s safety and security are available and easily accommodated by WordPress.
Develop Your CMS Website with Gotafflair
Versatile, user-friendly, safe and so much more, there doesn’t seem to be anything that WordPress doesn’t think of. It covers a wide scope of elements that other CMSs fail to take into consideration, making the process of building a website smooth and breezy.
It makes building websites easier and more accessible, especially if it’s being done with the help of competent web developers. It is the best and most complete CMS platform available, and as it continues to evolve, it will surely remain the number one CMS choice for a while.
We at Gotafflair do not just recommend WordPress, we have over 10 years of experience with it and consider ourselves experts.
Find out more about why you should let us take care of your WordPress web development needs by calling us at 798 8195 or sending us an email at firstname.lastname@example.org for a free consultation!