Content Marketing Mistakes Every Business Should Avoid
Article by Cyd Cruz
Graphics Design by Kirsten Tumbokon
In the world of content marketing, there are a variety of practices that will ensure you a higher, if not the highest, amount of visits. While these methods are highly beneficial for your business’ success, many often-overlooked content marketing mistakes will drive your target market away.
5 Content Marketing Mistakes that Every Business Should Avoid
When it comes to online businesses, content marketing is an effective method to attract the attention of your target audience. That being said, wrong practices will more often than not cost you page visitors, thus reducing your overall income.
1. Not defining your target audience
Not defining your target audience before kickstarting your content marketing campaign is probably one of the biggest content marketing mistakes you’ll ever make. One of the most important things we consider when creating content for your website is your target audience. Finding out what kind of readers your content will attract will make it easier to construct the approach to its layout, design, and text. Defining your target market will also make the optimization of your content for search engines easier, which will be discussed later in this article.
Audiences that you’ve managed to attract will most likely move on to the next result on Google if your content wouldn’t provide them with what they need and want. This is why it’s essential to ensure that your page will also provide your them with the answers that brought them to you in the first place.
2. Not using multiple forms of content
There are multiple forms of content, from infographics to video. Basically, every piece of information contained within a website is referred to as “content”. While it would be easier and more convenient to use the minimal amount of content for your pages, this will actually do more harm than good. A blog post with huge blocks of texts and no images, for instance, will most certainly bore a reader. They didn’t come to you to read an encyclopedia, so don’t give them a webpage that’s made like one!
Simply adding an image or two may improve their chances of not clicking out of your page, but very rarely does that handle the problem on its own. People like watching videos, interactive content, and even looking at charts to take a break from reading paragraph after paragraph. In fact, one surefire way to lessen the paragraphs on your page is to repurpose them as helpful and appealing infographics instead!
3. Not focusing on evergreen content
Evergreen trees are trees that retain their green leaves no matter the time and season. The same can be applied to evergreen content, which is considered “timely” to its target audience regardless of current events. Good evergreen contents are the ones that tackle the main issues that your readers are facing, rarely being based on current events, trends, and fads.
Unlike content that takes their value from recent happenings, evergreen content will continue to generate leads over time without any additional extended effort beyond the initial publication and promotion. These kinds of content will also have the potential to rank highly in SERP, resulting in your site receiving a high amount of traffic as time goes by. Make sure your website is a timeless resource that will continue to be relevant for years to come.
4. Not incorporating SEO practices
We cannot stress this enough. SEO is essential for the success of your business, hence not incorporating SEO practices is one of the select few content marketing mistakes out there.
SEO, also known as search engine optimization, may be your best bet to net in traffic, clicks, and visibility with as little cost as possible! Additionally, recent reports have shown that 71% of searches end up in a visit to an organic result on the first page, despite pay-per-click advertisements appearing over them in search engines.
Unlike outbound advertising, which involves reaching out to your potential customers, SEO can be considered as an inbound marketing strategy which makes it easier for your target audience to find your products or services. Think of it this way: which of the two would you prefer to ask help from? A business that spams your inbox with offers and promotions or a business that provides you with helpful guides when searching for solutions to a problem? Believe it or not, good SEO practices will not only get your business high up on the SERP, but it’ll also provide you with an increase in traffic with little to no management.
5. Refusing help from outside experts
We know what you’re thinking: outside help = more expenses. That’s why most businesses opt to hire in-house specialists for their content marketing needs. While this is an ideal practice for lessening expenses, it isn’t that much of a bright idea if your workforce lacks certain specialists for certain tasks. For instance, SEO experts might not be good at writing articles or designing graphics. If you’ve found a single person that can handle all your content marketing plans, then good for you. Most of the time though, you’ll only end up spending more for personnel whose quality of work may not be up to your standards.
It will also cost more resources to learn content marketing yourself, and even more to train the ones around you on what you’ve learned. This is why it’s important to consider hiring a competent web design agency since their experience is most likely assured, as well as the resources they already have on hand that will help your business bloom and gain traction.
Gotafflair: reliable content marketing services just for you
Here at Gotafflair, boosting your website’s visibility is our top priority. With experienced personnel under our wing, all well-versed on the elements of content marketing, we can 100% guarantee an increase to your audience count, traffic, and most importantly, profit!
Our more than a decade’s worth of experience has helped us assist more than 3,000 active clients from a wide range of industries. Whether your business specializes in services or hinges on healthcare, we’ve got your back!
Need help with your content marketing strategies? We’re here for you. Give us a ring at 7798 8195 or link up with us via email at firstname.lastname@example.org for a free consultation!