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How to Create Engaging Blog Posts for Your Website

30 October 2020

How to create engaging blog posts for your website

Article by J.C. Yee
Graphics Design by Vargheese Martin

We get it. You want to boost your website traffic without spending too much money. You look for ways to do it, and you discover the remarkable world of Search Engine Optimization (SEO), content creation, blogging and creating engaging blog posts.
It sounds simple, but as you dive deeper, you realize that blogging is often easier said than done. You’re having trouble coming up with awesome content, your blog posts don’t have enough engagement, and you’re starting to doubt that blogging isn’t exactly effective as they say it is.

Fret not, because in this blog, we discuss five great ideas on how to create quality and engaging blog posts on your website.

5 Tips to Create Engaging Blog Posts for Your Website

1. Focus on your targeted audience

Focus on your targeted audience to create an engaging blog

One of the key ingredients in creating quality content is to ensure that your topic is always relevant and up-to-date. For example, right now the more relevant topic would be something about the worldwide pandemic and how people are managing their work from home.

If your business is struggling to gain revenue because your market doesn’t have the same purchasing power they have pre-pandemic, then your safest bet is to write blogs on how your product or service can help them during the quarantine period. People are always finding ways to do something in their homes, so take this as an opportunity to market your brand all while being sensitive to their needs.


2. Create effective blog titles

Create effective blog titles

When writing blogs, you always want to make sure that your article isn’t only juicy when people read it. It must already be engaging from the get-go once they see it on Google, a social media platform, or your website.

Your title or headline must gain attention and make readers want to know more once they see it on Google, a social media platform, or your website. Creating effective blog titles will complete a huge portion of your work, especially when a lot of people find it hard to come up with good blog headlines.

Sure, your article could be pitching a million-dollar idea, but if readers find it boring just by reading the title, then no one would even notice whatever you’re trying to convey. Apart from that, Google bots might also disregard your article when people type in certain keywords which your title don’t have.

In a sea of blogs on the internet, you would always want to acquire your target readers’ attention to boost website traffic. It’s the key to making sure that your blog posts are engaging and your brand is gaining traction in the online space.

Think about it: if your blog is engaging to one, there’s the potential that it may be recommended to another, further intensifying your reach without the extra effort.


3. Use visuals to communicate your point

Use visuals to communicate your point

Nowadays, people appreciate content that contains visual aids such as photos, illustrations or infographics. It allows readers to understand a topic better and it allows you to communicate effectively.

Since most of us are visual learners, we almost always hate reading a huge blog of text that already seems painful to read just by looking at it. Blogging is a feat of technology. It leverages the potential of digital marketing, so it won’t make sense for you to be traditional and rely on the power of words to communicate your point.

Having visuals that can also help break your paragraphs into bite-sized chunks will allow you to have a blog post that is delightful to read.


4. Utilize copyediting techniques

Utilize copyediting techniques

Online writing is all about information, engagement and accessibility. The reason you write and market yourself online is that you want to be recognised by a larger audience. However, if your content isn’t utilizing copyediting techniques such as bullet points, lists, and subheadings among others, then your blog will just be downright stale.

Let’s face it, even if reading online is convenient, a lot of us are still lazy enough to read every bit of information that’s shown on our screen. The abovementioned copyediting techniques will serve as a way to spoon-feed information to your readers so that they will feel pampered with all the knowledge you’re trying to give. Master this technique and you’ll have an audience who will always come back for more.


5. Have a clear call-to-action

Have a clear call-to-action to create an engaging blog

A call-to-action (CTA) is a short line of text that appears at the end of an article or at times, a paragraph. These are closing statements that enable your readers to take the action that you want them to do.

Do you want them to get in touch with you after reading your blog post? Write a CTA along those lines. Do you want them to know more about how your product can help? Let them know clearly and immediately.

CTAs are a huge factor in ensuring that the reader’s journey doesn’t stop the moment they finish reading your article. Write them clearly and creatively and you will give your reader the opportunity to further engage you. And when they do, it will be a sign that you were able to come up with an engaging blog post.


Gotafflair copywriters will help you create engaging blog posts

If you’re still having a hard time coming up with engaging blog posts, then we are here to help. Gotafflair’s in-house professional website copywriters and content specialists will be your partner in planning out content that is sure to influence your audience into engaging your brand and propelling your business at the top of their minds.

With hundreds of clients under our belt, we can help you plan, write, and publish content when and where you need them.

Contact us at 7798 8195 or email us at sales@gotafflair.com for a free, no-obligation consultation!

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